Promise Only What You Can Deliver
Adding digital presses to its manufacturing business has helped Traco Packaging deliver what they promise and augment its position in shrink film printing. What do an old-school philosophy and new technology have in common? A winning combination if you do it the right way. Just look at Traco Packaging and its president and founder, John […]
Advantages of Pressure-Sensitive Labels
There are several advantages of printing your pressure-sensitive labels digitally, but first, you might ask: “Why should I use pressure-sensitive labels for my project?” So, let’s define what a pressure-sensitive label is. What is a Label? A pressure-sensitive label is a material with adhesive glue on the back, printed and cut and trimmed most typically […]
Sustainable Shrink Film Packaging
Sustainable Shrink Film Packaging When we talk about sustainability with respect to plastics, the concept often meets skepticism. After all, most people think, “how can plastics be sustainable?” However, these assumptions relative to environmental impact are not accurate. Sustainability is a process, not a goal, and there are many difficult decisions to make during that […]
What Shrink Film is Best for Your Product?
What Shrink Film is Best for Your Product or Application? If you want to keep your product safe and secure for sale, you may have already seen that shrink film can help you do that. There are many kinds of shrink film on the market today so it’s important to get the right type. Not […]
Tamper-Evident Bands for Maximum Safety
[vc_row][vc_column width=”2/3″][vc_column_text] Tamper-Evident Bands for Maximum Safety [/vc_column_text][vc_column_text]One of the most popular trends in packaging today is the use of tamper-evident neck bands. Manufacturers use them most commonly in pharmaceutical, food and beverage products, and heat shrinkable tamper-evident seals offer several benefits. Let’s look at some of the top reasons why tamper-evident bands continue to […]
Advantages of Shrink Sleeve Labels
[vc_section][vc_row][vc_column][vc_column_text] The Advantages of Shrink Sleeve Labels [/vc_column_text][vc_column_text]You can have the greatest product in the world, but if you still don’t advertise it well, it won’t sell. For anyone who puts out a product to sell, without great marketing and promotion, the public has no way of knowing what the product is about, where they […]
The Power of the Original: Market to Millennials
[vc_section][vc_row][vc_column][vc_row_inner][vc_column_inner][vc_column_text]Millennials and Gen Z have more power than ever these days when it comes to purchasing power. When they buy a product, they expect much more than just the product they buy; they want an experience! Their generational values differ in respect to older Baby Boomer and Gen X values in that they collaborate more, […]
Introducing HP SmartStream Collage
[vc_section][vc_row][vc_column width=”2/3″][vc_column_text] Introducing HP SmartStream Collage [/vc_column_text][vc_column_text]Launched in mid-2016, HP introduced SmartStream Mosaic making it possible to create one to millions of unique designs in digitally printed shrink sleeve labels. Using one or multiple seed artwork files, the art could be rotated, scaled, or changed in color to create different designs. Building upon this algorithm, […]
HP Mosaic: Leveraging New Print Technologies
[vc_section][vc_row][vc_column][vc_column_text] HP SmartStream Designer: Mosaic [/vc_column_text][vc_column_text]You may have at one time or another received a promotional card in the mail that had your name printed on it with an offer directly speaking to you. This is an example of variable print marketing which has become much more prevalent today with the advent of new technologies […]
UV Invisible Inks For Security in Digital Printing
[vc_row][vc_column width=”2/3″][vc_column_text]When you think of invisible ink, you may picture your childhood where you once wrote messages in lemon juice, but more than likely, you’ve encountered invisible ink in a number of commercial settings without knowing it. Invisible security inks in official printing are much more high-tech than you may think of. And as a […]